Following the successful first edition, we were also given the opportunity to develop the second Open Dojo Days campaign together with the Swiss Judo and Ju-Jitsu Association. Over 75 dojos in Switzerland now enable several thousand participants to experience this exciting sport.

We were responsible for all touchpoints and campaign mechanics. This included the communication concept, design of the key visuals, creative direction of photography and film, production of all printed matter and digital measures, and together with our partners, we take care of setting up, executing, and evaluating the advertising campaign.